The Shoppy Converts Manifesto
We work with Direct-to-Consumer brands turning over more than €1M a year that have reached the point where they can no longer scale profitably. Ads have done an excellent job so far, but they can no longer grow the store on their own.
They're at the stage where the offer and the website need to change so that traffic from ads converts better and revenue grows. The problem is they're not sure what to change, and decisions get made on opinion, because the data to make them properly was never collected.
Our role is to help them fix the three layers that decide how much they earn from every visitor: the offer, the experience and the store's technical foundation. That way, they can scale profitably, with higher revenue and lower costs. Without breaking the site, without wasted time, and with results they can measure.
Why Shoppy Converts
A wider range of changes, from economic to technical
Our analysis is complete and it starts from the offer, ahead of any one-off changes to the website. We're a growth agency. Our changes are aimed at growing the store, and they carry on well past A/B testing content.
The principle of human action
The principle of human action sits at the core of our work. We're the only agency that has built the economic principles of Ludwig von Mises and the Austrian School of economics into the way we work. Our approach rests on the idea of subjective value, on the fact that human action sits at the centre of the economy, and on praxeology, the study of human action.
Honesty and accountability
We'll always tell our clients if their budget should go in a different direction, however much we'd like to take their money. ;)
Exclusively Shopify
Our work is dedicated to entrepreneurs in the Shopify ecosystem, or those who want to join it. This keeps us up to date with every platform update and lets us propose the best solutions.
Baymard Institute
We're one of the few agencies that actually use Baymard Institute's findings to make decisions. Every step of the store is assessed against their 750+ research-backed guidelines.
The Conversion Stack
The three layers we fix:
01 Offer
What you sell, and whether it's the strongest version of itself. Scored across five dimensions before we look at a single page. The five dimensions: Relevance, Trust, Clarity, Merchandising, Profitability.
02 Experience
Every step from first click to confirmed order, judged against Baymard's 750+ research-backed guidelines.
03 Foundation
Speed, Shopify architecture, AI visibility. The base that everything above it stands on.
Who we don't work with
- businesses still validating their product
- businesses without an established paid acquisition process
- people looking for someone who only executes